Corporate Ghost-Blogging
A minor storm has blown up over at Bryan Person's blog, surrounding the corporate blogging approach taken by Scuderi Group - the concern being that the blog posts are actually being written by reps from their PR firm.
We've been down this path so many times before. While the Scuderi "blog" is not nearly as egregious as some other examples of ghost-blogging we've seen, their failure to disclose that the content is written by a paid third party is, at best, foolish.
In the comments at Bryan's blog, Ed Lee offers up the most succinct and delightful response, in the form of a simple pointer to yesterday's Dilbert cartoon:
*snort*
We've been down this path so many times before. While the Scuderi "blog" is not nearly as egregious as some other examples of ghost-blogging we've seen, their failure to disclose that the content is written by a paid third party is, at best, foolish.
In the comments at Bryan's blog, Ed Lee offers up the most succinct and delightful response, in the form of a simple pointer to yesterday's Dilbert cartoon:
*snort*
