Want to be good at PR? Then READ more.

I'm overdue in pointing to this.

My antipodean, globe-trotting mate, Paull Young, has posted an episode of his excellent "Forward Podcast", featuring a discussion the two of us recorded in an alcove we christened "Podcast Nook" at the Mandarin Oriental hotel in NYC.

It was a splendid opportunity for me to prattle on at length about the importance of reading in this business. We put so much focus on the essential writing skills one needs to succeed in Public Relations, and yes: of course you have to be able to write.

But it's equally important, to me at least, to know that you're giving your brain a good work out with the material on your night stand.

Read first; then we'll see if you can write.

"Read, every day, something no one else is reading. Think, every day, something no one else is thinking. Do, every day, something no one else would be silly enough to do. It is bad for the mind to be always part of unanimity."
-- Christopher Morley; US author & journalist (1890 - 1957)