Pay Per Riposte

This is a rather interesting move from the Globe and Mail.

In an effort to encourage further engagement with their online edition, they've launched a "Join the Conversation and Win!" contest. Between now and April 8, anyone posting a comment on a story at theglobeandmail.com (including comments on any of the Globe's official blogs) will be entered into a prize draw. At the end of the contest period, one randomly-selected commenter will win $10,000.

It strikes me as an odd little contest, but I can't think of any good reason to dislike it.

Simply by commenting on some of my favourite Canadian journoblogs - including those written by Keith McArthur or Mathew Ingram - I get a chance to win $10K. What's not to like?