CNW Group Adds Social Media Widgets

Canada's leading newswire service, CNW Group, has just quietly added a little social media grooviness to its website.

When you click to view a news release on the site now, you'll notice three additional buttons at the top of the page, making it easy for the reader to submit a release to Digg, tag it using del.icio.us, or seed the story at Newsvine.

They're not the first wire service to offer this set of tools. CNW Group's partner in the US, PR Newswire, has been offering a similar set of functions for some time, as have the guys at Businesswire.

The partnership of CCN Matthews and Marketwire introduced something similar in the US last August, and in Canada at the beginning of December. I understand they the Marketwire guys ran into trouble with Digg, as they were (as their release stated) "delivering" releases to Digg and (I think) other user-powered news sites - in other words, they were automatically "Digging" releases as they went over the wire.

As you might imagine, theyCCN Matthews got their wrists slapped for spamming, and have now switched to just offering the buttons to viewers of online releases. At least - I thought that's what they were doing. Checking the site just now, the links seem to have disappeared again.

Either way, it's interesting to see the wire services experimenting in this area. Hard to know how much real value there is in adding such functions, but at least it shows that they're registering the seismic changes sweeping through their world, and trying to figure out how to respond.

[UPDATED: tightened the language a little. Seems I may have created some confusion over which wire service had got it right, and which had gotten themselves into trouble.

Greetings, ITBusiness.ca visitors. Yes - the story as presented over there is incorrect. Canada Newswire (CNW Group) did not run into trouble, as the ITBusiness story suggests. I've tweaked my original post, above, to futher clarify things. On reflection, though, I don't think my version was actually all that unclear. YMMV.

I'm glad that ITBusiness.ca picked up the story. I'd be even happier if the "Comment" links on their news pages allowed for inline comments, as opposed to being a "mailto" link. That way, I could address the misinterpretation at source, rather than having to whine about it here.]