How many PR people does it take to change a lightbulb?
How many PR people does it take to screw in a lightbulb?
PR Manager answer:
Two. One to screw in the lightbulb, one to write the press release.
Corporate Communications answer:
We are aware of the light bulb and, should we choose to participate, look forward to its implementation.
PR Firm answer:
Hmmm…lightbulb. That depends. Is this a launch? Are we taking it on tour? Let us think about it and we’ll get back to you with a proposal.
Hollywood PR Firm answer:
Just one lightbulb? Goddamn it! When I set this shoot up I told you explicitly that we were to have no less than 20 lightbulbs, a technical advisor and catered lunch for the talent. You want screwed? Give me the name of your boss, asswipe! You’re through in this town!
Brand communications answer:
Let’s not focus on the people or bulbs. Let’s own “light”.
To which I would add:
How many A-List Bloggers does it take to change a light bulb?
Only one - as long as the rest of us all point to him while he's doing it.
(Click that link, btw, it's worth your time)
