Captcha Your Market
Great minds apparently do think alike, sometimes (yeah, and "fools seldom differ", I know...)
Jean-Yves Stervinou and Seth Godin both seem to have arrived at almost the exact same devilishly brilliant new marketing idea within days of each other.
The idea: using "captchas" as a branding vehicle. As Seth says: "Everyone has this stuff now. Comments, sign ups, it's everywhere. We only want people, not computers. But it's way way too hard to decipher the writing.
Genius!
Jean-Yves Stervinou and Seth Godin both seem to have arrived at almost the exact same devilishly brilliant new marketing idea within days of each other.
The idea: using "captchas" as a branding vehicle. As Seth says: "Everyone has this stuff now. Comments, sign ups, it's everywhere. We only want people, not computers. But it's way way too hard to decipher the writing.
What we need is a centralized captcha server that everyone can use for free. And how would it be monetized, you ask?
Easy. Logos.
It might be for soup or a server or an airline...
Type the brand you see above, please."
Jean-Yves arrives at almost exactly the same thought, but instead of posting, he demonstrates:Genius!
