Harder to distrust a person than a corporation

Brendan Hodgson of Hill & Knowlton is on a panel here at the Canadian Institute New Media for Communications conference. He just cited an absolute dynamite quote, which I had to scamper off and Google straight away.

Here's the citation and source:

"It’s much harder to distrust a person than it is to distrust a corporation," says Greg Page, Ph.D., FDA life-sciences practice leader for the national life-sciences and health-care regulatory practice of Deloitte.

Amen to that. Sounds precisely the right note on the importance of social media in humanizing corporate communications.