Why isn't Terry O'Reilly podcasting?

That's pretty much all I wanted to ask, to be honest. Why, Terry? Why limit your audience to just the loyal punters who can arrange to be close enough to a radio a couple of times a week?

If you're a CBC listener, you'll know what I'm on about. Or maybe you won't. Guess I should explain...

Terry O'Reilly is a Canadian marketing treasure - one of the top advertising guys in the country and possibly the single best writer of radio spots we have. He also created and presented an absolutely outstanding series for CBC Radio One last year - "O'Reilly on Advertising" - essential listening for anyone interested in the impact of advertising on our culture.

So I was delighted to discover that Terry has a new CBC show - "Terry O'Reilly and the Age of Persuasion", running twice a week on CBC One: Thursdays at 11:30am and Saturdays at 4:05pm. Great news.

The blurb on Terry's production company's site describes the show as exploring "the ways advertising and marketing permeate every aspect of 21st century life, from its effect on the way we act, dress and speak, to its influence on our children, to the unstoppable explosion of Ad Clutter".

I caught the last 5 minutes of last Saturday's show (enough to hear Terry talking about the blogosphere as the new focus group), and it sounded just as good as his first series. But dammit, Terry - where's the podcast?

I've missed all but one bite-sized chunk of the first two episodes, and probably won't get to hear too much of the rest, given the times the show airs. The amount of information on the CBC website about Terry's new show is, frankly, pathetic. And for the life of me, I can't find any option to listen to a streaming version of the show online.

Terry's own company, Pirate Radio & Television, has a lovely Flash-based site, but again: sod all info about the actual radio program.

Give us a podcast, Terry. Please?

UPDATE: Here's some news from Terry and Co. on why it's taking them so long to get the podcast going. It's more complex than most, and totally understandable. Keeping fingers crossed...

Tags: , ,