Big PR Swings The Cluebat

Excellent news this morning from Edelman - fast proving themselves to be the most blog-clueful big agency out there.

Steve Rubel, perhaps the best (and certainly the best known) PR blogger on the planet has jumped ship from funky boutique firm Cooper Katz to become a big swinging SVP at Edelman, working with Rick Murray's team and other Edelman flack-blog luminaries such as Guillaume du Gardier, Phil Gomes and Michael Krempasky.

Further proof that Richard Edelman knows how to swing a mighty cluebat, and a ray of hope for the PR industry as a whole. Also encouraged to see Jeremy Pepper, another genuinely terrific PR blogger, land at my old firm Weber Shandwick.

Some days I can almost see the light.

Congratulations, Steve. And congratulations to Edelman for continuing to pay attention to the blogosphere and, even better, do something interesting in the space.