Unpaid Media

Larry Weber, who I used to work for, is up on stage at the Syndicate conference right now, talking about "The Rise of Unpaid Media" and predicting the accelerating demise of the big media conglomerates unless they hop on the social media train.

Entertaining to note that, right as he's talking, Time Inc. has put out news that they're laying off some of their most senior, long-serving publishing executives.

Included in the end-of-year axe job are Jack Haire, EVP in charge of corporate advertising sales, Richard Atkinson, former EVP of the news and information group, and Eileen Naughton, president of Time magazine.

Ouch. A bunch of suddenly unpaid media right there.

AdAge has the backstory on the fluffy "corporate reorg" release (registration required).