Found it

Finally managed to unearth the thing I was looking for - the stuff that I started searching for a couple of hours ago, then interupted myself and caught up with the thing I was supposed to be doing, then headed back into the archives, turning up other things that led, incidentally, to a certain realisation.

Here's the sage words I was trying to recall - from a post to the old Cluetrain Topica list by the big bad blogdaddy himself, Chris Locke:

Just what I needed for the presentation I'm building.

Starting to feel like '99 all over again around here.