From today's newswire:

ACE/Security Laminates(TM) Corporation "Goes Public"

Yes - those inverted commas are in the original.  But why?

Did some lawyer insist on them as a CYA measure; bracketing the casual, inexact terminology?

Whatever the intent, the effect of those incongruous quotation marks is to completely undercut the message - at least from my perspective.  I can't read that headline without picturing the two-fingers-waggling-either-side-of-the-head sardonic bunny ears.

Oh yeah, right - you really "went public". Har har.

Lynne Truss would gag.

This entry was posted on Tuesday, May 25, 2004.
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