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Who is Kailey Kitty, and why?

Playing with the new full text search feature on Amazon. Very cool thing to do - they've made it possible to search inside the full content of every book in their catalogue.*

This is a jaw-droppingly good idea. Thanks, Jeff and team. Good work.

While futzing around with the search logic and trying a number of simple queries, I bumped into an interesting dead end. It's a dynamic page, so I don't think a direct link to it here will work, alas. The interesting part was that, other than the fairly standard 404 text ("Looking for something? We're sorry. The Web address you entered is not a functioning page on our site"), the page also prominently features this cute character:



The image file is "kailey-kitty.gif".

Is Kailey the kitty? Or is this Kailey's kitty? And if so, who's Kailey? And why is her kitty sitting on this 404 page?

*[Update: OK, so maybe it's not every book in the catalogue - I guess that would be a little OTT. But there's 120,000 books indexed so far and more to come. Still cool.]

*[Update 2: The image has disappeared now. Shame - it was seriously cute.]