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The future is bright. The future is Google.

"Finally, Google realized they could grab a cut on the "Web of Trust" idea by offering their own verification and rating service, $15 a year to answer a questionnaire, have your credit checked, and fill in some bank account information. But people signed up, because Google was the marketplace; the Google seal of approval meant more than the government's."

This is August 2009: How Google beat Amazon and Ebay to the Semantic Web...and Paul Ford is a genius.