Oh, this is too sweet – only in Newfoundland ;-)
Eastern Canadian radio station 99.1 FM just rebranded – switching from Country & Western to an all hits/Top 40 playlist. They changed their name to HITS FM and repainted their vans with the new logo.
Ouch.
As a picture from the latest Marketing Magazine demonstrates, the sliding door vans inadvertently brought about a none-too-subtle muddling of the marketing message.
When the side doors are opened, the ‘S’ in ‘HITS’ ends up in front of the ‘H’.
Check it out:
I have a good friend in Newfoundland who has sampled the HITS FM output – Britney, N’Sync, Shakira, Nelly, Justin Timberlake.
His comment: “I salute their candour.”
Eastern Canadian radio station 99.1 FM just rebranded – switching from Country & Western to an all hits/Top 40 playlist. They changed their name to HITS FM and repainted their vans with the new logo.
Ouch.
As a picture from the latest Marketing Magazine demonstrates, the sliding door vans inadvertently brought about a none-too-subtle muddling of the marketing message.
When the side doors are opened, the ‘S’ in ‘HITS’ ends up in front of the ‘H’.
Check it out:
I have a good friend in Newfoundland who has sampled the HITS FM output – Britney, N’Sync, Shakira, Nelly, Justin Timberlake.
His comment: “I salute their candour.”
