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Reaching out to that anal retentive stoner demographic

Like bad carbohydrates, I just love those junky "neat stuff" catalogues that come blown into the weekend papers or stuffed into the airline seat pocket. You know - the Sharper Image, Williams-Sonoma kinda things. Full of crap you never knew you had no use for - all available personalized with up to three initials!!!

Back in Blighty, the best bit (in fact the only good bit) of opening the credit card bills, was the prospect of spending a blissful half hour on the bog, sneering at the crud in the latest Innovations Catalogue.

Now I'm in Canada, of course, I get a whole new class of lifestyle marketing bollocks dropping on the doormat. But one entry in the latest one fair twists me melon. From the Spring/Summer 2002 Hedonics Catalogue ("Really Really Neat Stuff"™):


Hide keys and cash in plain sight
"Where would a wiseman hide a pebble?"
"On the beach."

"Stone Safe is ideal for hiding a spare set of keys by our house, in a garden or patio for those emergency situations...far more discretely than under the mat or in the planter. Made of concrete, the Stone Safe features a 4 oz airtight, watertight container that is perfect for storing spare keys or emergency cash. Use indoors for hiding your stash or valuables."


Er... Did I catch that right?

FWIW - this thing is published in Toronto. "Toronto the Good", as the guidebooks used to call it. Not some West Coast hippy haven - but dry, safe, presbyterian, MOR Toronto.

Fnord!