An example of one company’s marketing department trying really hard to get a clue, but falling face down in the cinders as the train steams out of the station…
IBM caught red-handed in grafitti campaign
Reuters News Agency - Chicago - City officials were surprised but not amused Wednesday to learn that computer giant IBM was behind an advertising campaign to spray-paint symbols of penguins, hearts and peace signs on Chicago sidewalks.
The Armonk, New York-based company could face fines of $50(U.S.) for each of 100 defacements to defray the costof blasting away the pavement graffiti, part of International Business Machines Corp.’s “Peace, Love and Linux” marketing strategy designed to draw attention to its Linux computer operating system.
“We’re rather surprised - it’s such a reputable company,” said Debbie DeLopez of Chicago’s Streets and Sanitation Department.
A 20-year-old man who works for a local advertising company was arrested spray-painting a North Side sidewalk last week.
The guerrilla marketing campaign was halted on San Francisco sidewalks last week, though the paint used was said to be biodegradable. The effort in Chicago was supposed to be done with chalk, not paint, IBM told the Chicago Sun-Times.
An IBM spokesman could not be reached for comment.
IBM caught red-handed in grafitti campaign
Reuters News Agency - Chicago - City officials were surprised but not amused Wednesday to learn that computer giant IBM was behind an advertising campaign to spray-paint symbols of penguins, hearts and peace signs on Chicago sidewalks.
The Armonk, New York-based company could face fines of $50(U.S.) for each of 100 defacements to defray the costof blasting away the pavement graffiti, part of International Business Machines Corp.’s “Peace, Love and Linux” marketing strategy designed to draw attention to its Linux computer operating system.
“We’re rather surprised - it’s such a reputable company,” said Debbie DeLopez of Chicago’s Streets and Sanitation Department.
A 20-year-old man who works for a local advertising company was arrested spray-painting a North Side sidewalk last week.
The guerrilla marketing campaign was halted on San Francisco sidewalks last week, though the paint used was said to be biodegradable. The effort in Chicago was supposed to be done with chalk, not paint, IBM told the Chicago Sun-Times.
An IBM spokesman could not be reached for comment.
