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**URGENT – MEDIA LEADS NEEDED**

OK, blogfans – we need your help.

I've turned a journalist friend on to the blogging vibe. Got her and her husband hooked on the whole thing, reading both my own blog and many others too.

She's sold the idea to the editors at one of Canada's better print publications. (Strange that the blogging art has been fairly well covered in the US, but zip in the Canadian media to date). So - she's now writing a piece about blogging and is looking for leads from the corporate world.

Her particular angle is to explore how Blogger, and technologies like it, can be used to support Cluetrain-stlye theses of employee collaboration. She thinks (and I hope she's right) that blogging is close to the tipping point: about to spill over from popular personal web tool into widely-deployed corporate intranet use.

This follows a line from Ford, et al, giving PCs with web access to all employees, then giving everyone their own personal intranet "About Me" page. Is the next logical progression to sanction widescale bloggery within and, one hopes, without the firewall?

We’ve uncovered a number of references to Cisco licensing the Enterprise Blogger technology for intranet use. If this is so, is there anyone out there who would be happy to talk to a journalist? We’ve tried going through corporate PR at Cisco and have hit a brick wall, alas.

If not Cisco - do you know if there's someone, anyone using Blogger, Manila or whatever in a corporate intranet environment who we could talk to?

Or how about a senior technology exec who blogs outside their day job, and would be willing to talk about it?

Or yourself - what are your views on the future of blogging as a corporate collaboration tool - would you like to talk about this? Maybe you are the source we’re looking for.

The bad news: we've tried a lot of different leads here, so far to no avail. The deadline is closing down on us - she has to file this by Friday, the 13th, first thing. She's a very experienced, tenured journalist, BTW. Knows her stuff and writes good, crisp, interesting pieces.

If there's any leads you can give me I'd be very, very grateful. As I gave my friend the idea in the first place, I feel accountable now to help her complete the story.

Now is the time for all good bloggers to come to the aid of the continuing global blogfest.

Email me at the usual: michaelocc AT sympatico DOT ca.

Ta muchly,

Michael